Mailers

Recently in my Public Relations class we began discussing mailers. Back in the day, when people checked their mail daily mailers seemed effective. Those were the good ol' days of letters and simplified media.

But how effective are mailers really?

In a world of social media and increasing dependence on technology it seems that mailers are pointless, a dying medium that nobody has time for.

But what if mailers could be personalized somehow?

A few days ago, I was watching Shark Tank reunions when a guy came on with the idea of a post card that could be sent anywhere, with an electronic message and signature. The image could be selected by the user (including from their personal photo library) and then the company would print it out and send it to the intended recipient.

What if something like this could be incorporated for businesses? They could tailor the post card image to whatever the selected audience was interested in, and include related messages. I would make an argument that people love getting mail still -- just not spam.