An interesting name for a virus that is hacking into peoples personal information everywhere, stealing usernames and account information for hackers.
But in a way, technology tends to be our hearts these days. Usernames connect us to our bank accounts, social media sites, work websites, emails and so much more. So what does a company do when thousandths of usernames are being stolen across the internet?
Pinterest sent out an email to all of it's users, addressing the attack, explained that they are monitoring all accounts on Pinterest, that so far this is minimal "mischief" and prompting all users to change their log in information.
This is the e-mail that Pinterest sent me, many of my fellow pinners confirmed that they too had been notified of the security risks.
I thought that Pinterests approach was a perfect example of textbook crisis communications. The email felt very proactive and informative, without frightening the audience. The email being short rather than lengthy also helped to reduce my perception of the importance of the problem. I even liked how they provided suggestions when creating a password, such as using symbols etc.
As they would say in Harry Potter, mischief managed.
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