Just when we thought the 2013 CSU Confessions block party turned riot was a thing of our past, CSU students and Fort Collins residents decided to revive rioters. April, 12, 2014 marked the revival of a riot. Students were reported to begin shouting "Stand your ground" as police showed up, even going to the extent of throwing beer bottles and other objects at officers.
How does a University protect their image of modeling responsible adults when the student body is making national headlines for disorderly conduct?
First and foremost, the Dean of Students sends a stern email reminding students of the consequences of participating in riots.The most severe being expelled from Colorado State and unable to attend any academic institution in Colorado for one year.
From the standpoint of a public relations student I think this is a crucial part. The image of Colorado State can only be protected so much by the faculty, the student body has to believe in the image, and embody it whenever they are being featured on any type of social media platform.
I think the next important piece would be for the university to highlight that it was not only CSU students in attendance of the block party, but also those from Front Range and Fort Collins residents. In addition, a large portion of the student body chose not to attend the block party.
For now, the best strategy for Colorado State University may be laying low, and staying out of the publics eye.
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