Seems Dated

Whats all in a word? They are so much more than just parts of a sentence. Words carry meaning. They can bring you back to your childhood, hurt your feelings, make your day. Words. It's something that our society takes for granted, yet they are a fundamental part of our society. 

Words are powerful, the pen is mightier the sword for a reason and it seems many terms and slogans in todays society seem to be outdated due to negative connotations. 

Take the NFL Redskins. Redskins is more often than not considered a derogatory term for Native Americans. The term Redskins began when the Europeans came over, and often used red-skin to describe the paint that they wore on their faces, and over time has become a derogatory term. 

The debate is on. Should an NFL team, or any franchise, company, non-profit etc. change their name because over time a term has become derogatory?

I believe they should. If we want to live in a society free of hate, we need to take a tougher stance on terms that promote it. Having Red-Skin slapped across t-shirts, flags, pants and other franchise materials will not aid in the removal of offensive terms from common vernacular. 

As a PR specialist I would gear the rebranding campaign focusing on ending derogatory usage in the nation, beginning with changing the name of the NFL Redskins. This way it looks more similar to social improvement.