Dumb Vanilla Latte

It may as well be a recital. As the costumers line up, each orders their specialty drink. A chorus of orders, the symphony of the steamer creating the musical vibrations of the mornings. Somehow, a huge corporation has so delicately engrained itself into a part of every citizens lives. It's Starbucks. The seemingly recession proof corporation that appeals to Greek life and GDI's alike.

What happens when the keynote of a morning routine is the center of a parody? Absolutely nothing.

Dumb Starbucks, a parody store owned by Comedian Nathan Fielder, opened over the weekend of February 7. Lines wrapped around the store as coffee goers waited nearly two hours for the store to open, according to ABC news.

As locals of Los Angeles waited hours in line to enjoy their morning coffee -- which received mediocre reviews on yelp -- Starbucks communication teams were rapidly devising a flawless response.

Social media assisted in promoting Dumb Starbucks, and even creating a fan base. Rather than create a commotion, Starbucks only legal action is the accusation of trademark infringement.

Although Starbucks is still in the process of evaluating the situation and their next step, they have reported that they do appreciate the humor of Nathan Fielder, although Starbucks is trademarked. Due to the fan base that social media has created for Dumb Starbucks, it is best that Starbucks does not take this situation to seriously, but subtly shuts down the rival shop.


If your interested in background information on Dumb Starbucks visit these links!

USA Today coverage of Dumb Starbucks

CNN Coverage of Dumb Starbucks